SCHERTZ, Texas — Cal-Tex Protective Coatings, Inc. a provider of premium aftermarket products to the automotive industry, named Sandra Moore to the position of director of marketing. 

In this capacity, Moore will have responsibility for marketing and advertising efforts for the Cal-Tex’s product portfolio. 

Previously with General Motors as the director of Marketing for Buick and GMC, Moore led the strategy and execution of advertising and experiential activities to increase opinion, consideration and purchase for the Buick and GMC brands. Moore held several marketing and operational management positions with General Motors, including director of Customer Experience, zone manager and regional marketing manager for Cadillac. 

Moore has a track record of success in the automotive business with an eye for adopting new marketing trends.