IRVING, Texas — DealerSocket recently announced the appointment of Gary Ito as CFO. He brings three decades of financial and accounting experience to the software firm.

Over the course of his 30-year career, Ito has worked at several global software and technology organizations, including both public and private equity-owned companies. He most recently served as CFO at Outmatch, a predictive analytics software organization focused on helping companies hire better talent and develop their employees.

“Gary’s extensive background and proven track record will be incredibly valuable to our company’s success,” said DealerSocket President and CEO Sejal Pietrzak. “His experience at several growing software companies, where he was instrumental in providing the finance vision, strategy, and leadership, will be a huge asset to DealerSocket as we continue to grow and further our mission to drive the future of automotive.”

Prior to Outmatch, Ito led finance and operations at SAP Ariba and was also the CFO of Quadrem. Ito began his career at Nortel, where he held a variety of finance and management positions in both North America and Asia for more than 18 years.

Ito will now lead DealerSocket’s finance and accounting teams and will be focused on driving revenue growth and expansion. He will also lead the vendor management organization and expand the company's partnerships through the DealerSocket Certified Partner Program. Ito will also work closely with the leadership team to identify new revenue opportunities, including leading the company’s mergers-and-acquisitions activities.

“DealerSocket is the industry leader in innovative software, and I’m excited to join such a strong and growing company,” said Ito. “DealerSocket has a customer-centric approach, and I look forward to working closely with our high-performing, talented team.”