auto dealer in black and red logo
MenuMENU
SearchSEARCH

New-Vehicle Loans Pinch Hard

Fourth-quarter amounts, monthly payments records for industry.

January 6, 2025
New-Vehicle Loans Pinch Hard

Thanks to last year’s series of interest rate cuts, consumers are at least getting a break in that area. 

Credit:

Pexels/Suzy Hazelwood

2 min to read


Financing a new vehicle got more pocketbook painful than ever in the fourth quarter.

Though incentives continued to be plentiful and interest rates fell a bit from their inflation-tamping highs, consumers faced the highest loan amounts the industry has ever seen while those with monthly payments of $1,000 or more also hit a record, Edmunds data shows.

The average financed amount in the quarter was $42,113, the online automotive research provider said. That’s up 3% from the third quarter and 5% from a year earlier.

Meanwhile, those committing to monthly payments of at least $1,000 reached 19%, the highest share ever seen, Edmunds said.

"Although they tend to skew a bit higher at year end, the record highs in auto financing amounts that were set in Q4 are the culmination of major challenges to new-vehicle affordability that consumers faced in 2024," said the company’s head of insights, Jessica Caldwell. 

"It's getting more and more difficult for the average shopper to walk into a new-car dealership and leave with a set of keys without feeling like they are forced to create extra room in their budget from some other aspect of life.”

Thanks to last year’s series of interest rate cuts, consumers are at least getting a break in that area. The average annual percentage rate fell slightly from 7.1% in the third quarter and 7.4% a year earlier to 6.8%, Edmunds said, also pointing out that the average APR for loan terms of more than 67 months fell from 8.3% in the third quarter to 7.8%, helping those consumers cut monthly payments.

“The one bright spot is that interest rates seem to finally be on a downward trajectory, so buyers are at least getting more car for their buck rather than allocating their payments to interest," Caldwell said.

DIG DEEPER: Auto Loan Picture Calms

More Industry

Auto Dealer today, Dealer Debrief, 05/01/2026 with Lauren Lawrence
Industryby Lauren LawrenceMay 1, 2026

Dealer Debrief: New & Used Sales Trends

In this week's debrief, host Lauren Lawrence covers new and used vehicle sales trends from March.

Read More →
white Chevrolet Equinox being temperature tested
Fixed Opsby Lauren LawrenceMay 1, 2026

Extreme Temps Hinder EV Efficiency

American consumers might be happy to know that their preferred hybrids are slightly less impacted by extreme temperatures than fully electric vehicles, according to a new study.

Read More →
Photo of woman at desk using a calculator
Industryby Hannah MitchellMay 1, 2026

A Tale of Haves and Have-Nots

A growing number of consumers are stretching the bounds of auto finance to afford today’s expensive vehicles, ultimately paying a higher price for the now-common scenarios.

Read More →
Ad Loading...
Headshot of Michael Orange
Industryby Hannah MitchellApril 24, 2026

Stellantis Names U.S. Sales Head

The former Hyundai and Nissan executive is tasked with increased momentum in the important market as the automaker shifts its strategy amid a turnaround.

Read More →
family in a car, Affordability Out the Window, Auto Dealer Today
Industryby Lauren LawrenceApril 24, 2026

Bad Credit Tanks Attainability

A recent study suggests expectant parents are feeling the burden of bad credit more than other demographics when it comes to buying a new car.

Read More →
Dealer Debrief, 04/23/2026, with Lauren Lawrence, Auto Dealer Today
Industryby Lauren LawrenceApril 23, 2026

Dealer Debrief: Ford HQ and Mercedes Studios

In this week's debrief, host Lauren Lawrence covers Ford HQ renovations, new Mercedes studios, and the state of auto loans in March.

Read More →
Ad Loading...
Dealer Debrief 04/15/2026 with Lauren Lawrence
Industryby Lauren LawrenceApril 17, 2026

Dealer Debrief: Exploding Airbags & Risk Management

In this week's Dealer Debrief, host Lauren Lawrence covers a potential air bag ban and reinsurance and risk management.

Read More →
Sue Bai and Brian Bautsch standing on a road
Industryby Lauren LawrenceApril 17, 2026

Pilot Program Meant to Improve Roadway Safety

Honda and the Ohio Department of Transportation achieved highly accurate results with their pilot project the Honda Proactive Roadway Maintenance System that concluded this year.

Read More →
Line graphic showing Cox Automotive's March Credit Availability Index status
Industryby Hannah MitchellApril 13, 2026

Auto Lending Opens Up in March

Lenders loosened access for subprime borrowers, and consumers with negative equity reached a record high, Cox Automotive reported.

Read More →
Ad Loading...
Photo of the facade of one of Mercedes' new city studios, with a vehicle displayed in the window
Industryby Hannah MitchellApril 13, 2026

Mercedes Opens ‘Studios’ in Select Cities

The shops help mark the automaker’s beginnings 140 years ago and are to designed to offer major urban center consumers ‘exclusive’ experiences.

Read More →