Petra Automotive Products, an automotive products manufacturer in over 40 countries, forged a strategic partnership with EasyCare, a provider and administrator of automotive finance-and-insurance products to help boost customer retention and profitability for fixed-operations departments across the U.S. 

EasyCare now offers Petra’s chemical solution products and training as a part of its suite of fixed-ops solutions, which also include service adviser training. In addition to the formulations the Petra chemicals provide, the partnership includes technician training to enhance the service experience; point-of-sale materials to engage customers with eye-catching designs; and Petra’s lifetime warranty program to help retain customers and build consumer trust and loyalty. 

“We are excited to welcome EasyCare as the first strategic partner for the distribution of our innovative suite of chemical solutions, training, and marketing programs,” said Petra founder Arnold Gacita Sr. “We chose to partner with EasyCare because they share our deep commitment to helping dealers improve their profitability while giving service drive customers the best experience possible.” 

The partnership is designed to not only help dealers save money, but also to help them grow their business with training and world class products. Dealers taking advantage of this offering can save an average of 10% chemical costs and grow their maintenance business by 15% on average. 

For more information, visit the partnership webpage or contact your EasyCare representative.

“Adding Petra’s award-winning products and services to our full suite of F&I, Fixed Ops and dealership-wide solutions not only gives our dealers access to the best premium chemicals on the market, but the training and marketing support is unmatched. This partnership will enable us to continue to help drive efficiency, profitability and growth for our dealer partners,” said Courtney Wanderon, Chief Revenue Officer of EasyCare.